Independence Bowl Has a Vitamin to Sell

The Independence Bowl has always resided in that lower tier of bowls. Unlike other bowls at that level, though, the Shreveport, Louisiana-based bowl has struggled with keeping its corporate sponsorship.

It has not had the stability of hotel chains (Gaylord Liberty and Sheraton Hawaii), electronics (Pioneer Las Vegas), auto financing (GMAC Bowl) or even pizza (Papa John's Bowl). It has had three different corporate sponsors just in this decade.

The Independence bowl has been forever linked to its 1990s era corporate sponsor, Poulan Weed-Eater. They have been subject to further mockery after a chain of "gentlemen's clubs" offered to become the bowl sponsor a few years back. Last year, they were without a corporate sponsor when PetroSun withdrew. Still they persevere.

The latest iteration of will be known as the AdvoCare V100 Independence Bowl. Their new sponsor, AdvoCare International, is a direct sales marketer of nutritional and skincare products. In other words, vitamin salesmen. That's exactly what the "V100" in the name is. The vitamin they want to sell.