Dick Vitale on Kelvin Sampson: 'Why?'

Appearing on ESPN2 this morning, Dick Vitale asked the obvious question about the recently fired Indiana basketball coach, Kelvin Sampson:

"My big question, that day when I did the game, is why?" Vitale said. "Why in the world would you take a chance with phone calls that really aren't going to change the complexion of your recruiting? ... Why in the world would Kelvin Sampson, who can motivate, he can inspire, he can X-and-O, he can coach, jeopardize that opportunity after he was under penalties at Oklahoma? I just don't understand, but again, you have to get into the psyche of what makes a guy, I guess."

That's the question I can't figure out either. Why does Kelvin Sampson simply have no interest at all in following the rules of the NCAA? I can understand why Sampson might not agree with the rules, but I can't understand why he would allow his contempt for the rules to ruin his coaching career. As Vitale said, you have to get into the psyche of what makes a guy, I guess.